ZAGG Inc has signed a distribution agreement with one of the largest specialty retailer in the country. Starting this month Best Buy Co., Inc. (NYSE: BBY) will now sell ZAGG’s flagship product, the invisibleSHIELD™, an ultra-thin impenetrable clear film that protects personal electronics from scratches and dings.
ZAGG’s invisibleSHIELD™ is the first scratch protection solution of its kind on the market delivered via a patented protective film which wraps around the entire device without hindering the functionality or obscuring the eye-catching design in any way. The ultra-tough material used to create the invisibleSHIELD™ was originally utilized by the U.S. military to protect helicopter blades from wind, sand, and the wear and tear of high-speed travel. This military-grade scratch protection film is exclusive to ZAGG and is also backed by a lifetime guarantee.
Prior to the invisibleSHIELD™, there were only cheap, brittle screen protectors or big, bulky cases. Now, Best Buy consumers will have an alternative that offers thousands of precision-cut designs for a multitude of gadgets, including cell phones, digital cameras and laptops. Some of their most popular designs include custom-made shields for Apple’s (NASDAQ:AAPL) new iPhone 3G, the Samsung Instinct, and BlackBerry cell phones.
Commenting on the distribution deal, Derek Smith, ZAGG’s vice president of sales stated, “Best Buy is widely considered the authority regarding consumer electronics, and their discriminating customers will now have the opportunity to get the best in class for gadget protection. The invisibleSHIELD is a must-have for anyone with a high-end gadget, and this agreement will allow us to introduce our product to a much broader customer base and give us incredible exposure.”
“The introduction of the invisibleSHIELD into Best Buy is the beginning of many big box retailers to follow around the world,” added Robert G. Pedersen II, ZAGG’s president and CEO.
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