- Enters the $7.7B cannabis market with new product line HempFX™
- Introduced three new proprietary blends of hemp-derived cannabinoid products
- Official launch will take place in October 2018
Over 20 years ago, Youngevity International, Inc. (NASDAQ: YGYI) was founded around one central question: How can we live younger, longer? Since then, YGYI has prided itself on developing the highest quality and most well-researched nutritional products. Now a leading omni-direct lifestyle company, YGYI is putting people on a holistic path to better health.
Already offering products in the eight top selling retail categories (health/nutrition, home/family, food/beverage (including coffee), spa/beauty, fashion, essential oils, photo and a range of innovative services), YGYI recently announced its entry into the $7.7 billion cannabis market with new product line HempFX™ (http://ibn.fm/MFWfQ).
Direct Selling News recently reported, “According to recent data published by Forbes, citing Brightfield Group, the global cannabis market is projected to reach $31.4 billion by 2021. By end of 2017, the global market value was estimated at $7.7 billion.” In a rapidly growing cannabis market in which industry analysts continue to forecast sustained growth, the Hemp FX™ products hold promise.
Hemp FX™ has three new proprietary blends of organically grown hemp-derived cannabinoid products. Each product utilizes YGYI’s exclusive hemp-derived cannabinoid oil and combines it with natural herbs and minerals to achieve the desired results.
Soothe™ combines YGYI’s cannabidiol oil with herbs, minerals and a powerful antioxidant to support a healthy immune system and soothe sore, tired and achy muscles and joints.
Relax™ combines the cannabidiol oil with chamomile, lavender, valerian and melatonin for sleep-supporting benefits.
Uplift™ combines the cannabidiol oil with St. John’s Wort and a specialized set of natural terpenes (cannabinoid enhancers).
Soothe™, Relax™ and Uplift™ were introduced at the 2018 Youngevity Convention in San Diego, California. A limited quantity that was available for pre-sale purchases to attendees quickly sold out. This new product line has the potential to transform both the nutritional industry and Youngevity’s consumer base.
In a news release, Steve Wallach, Youngevity’s CEO, stated, “Hemp-derived cannabidiol aligns with what we do very well. We’ve taken what we know about essential nutrients along with decades of knowledge specializing in natural, plant-based nutrition and their most beneficial nutrients and put that knowledge to work to develop high-end cannabidiol products.”
The official launch of Hemp FX™ is set to take place in October 2018.
For more information, visit the company’s website at www.YGYI.com
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