YANGAROO Inc., a patented Digital Media Distribution System service, announced the start of DMDSDirect, a service that allows the independent North American music society to have superior access to digital releases of music. The service will initially be available to member artists and labels of independent aggregators Indie911, Indie Pool, I2R, and The Manitoba Country Music Association.
DMDSDirect enables independent aggregators and their associate artists and labels to digitally allocate their radio singles and promotional materials in a manner identical to that used by leading labels. DMDSDirect users will be able to decide between a wrap up of key stations in a given radio format or genre, then allow them to pay by credit card and have their music circulated both rapidly and digitally to radio stations right through the U.S. and Canada.
John Heaven, President and CEO of YANGAROO, Inc. said, “As the independent community continues to grow and become a force to be reckoned with in the music industry, we expect to be a major part of that growth. Artists such as Madonna, Radiohead, and Nine Inch Nails are now members of the Indie community, and as the major labels continue to downsize, more and more will be joining and we’re excited to be able to bring DMDS to this wider market through DMDSDirect.”
YANGAROO’s DMDS has prepared over five million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations in lieu of over 35 US broadcast chains. They also say that the number of deliveries made by US record labels by means of its Digital Media Distribution System increased by 266% over 2006, to 1.3 million in 2007.
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