Wowio, a digital media and technology development company, is looking to disrupt the eBook distribution landscape with its proprietary mobile ad-delivery platform and patented process.
A leader in digital media creation and content distribution, Wowio develops, produces, and distributes engaging entertainment content across the digital media landscape. Recently, Wowio signed a license agreement with Lookhu, an online entertainment company, to create a new distribution channel for ad-sponsored eBooks. Wowio and Lookhu share a vision for targeted and personalized digital distribution of content. Working in concert, they plan to distribute eBooks across mobile devices using Lookhu’s platform, which is available on all mobile platforms today and can be accessed online by subscribing, paying per view or allowing advertising in exchange for free reading material.
Lookhu is eager to launch the Wowio channel on its platform, and to bring the enjoyment and power of eBooks to a wider audience. With its alternative revenue model for authors and publishers, Wowio is positioning itself to be at the front of the line of eBook distribution channels. By giving consumers the ability to program their content viewing anytime and anywhere, Lookhu has also created an alternative access path to digital content. With the abundance of quality content in the Wowio library and advertisers willing to work within the Wowio business model, the Wowio-Lookhu partnership should benefit not only the two companies but eBook fans as well.
Wowio is developing its proprietary mobile ad network, utilizing its exclusive patent to provide ads in eBooks on all mobile devices. Wowio’s sole ownership of the issued patent is governing its partnership with Lookhu, and allowing it to expand its reach as a digital media company – far beyond producing and distributing content across multiple platforms. Once developed, the network will present Wowio’s channel as a viable alternative to that of other content distribution outlets.
Wowio’s eBook distribution platform can be accessed online at www.wowio.com and is expected to be released on mobile platforms in 2014 while Lookhu’s platform can be accessed at www.lookhu.com. The Wowio app can also be found on Google Play and Microsoft Windows Mobile and, soon, on the iOS platform.
For more information, visit www.wowio.com
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