Who’s Your Daddy, a brand management company focused on the marketing, production and distribution of the Who’s Your Daddy® King of Energy™ line of beverages will start shipping their energy drink to West Africa. The company will initiate two shipments of its cranberry pineapple and green tea King of Energy™ drinks to Nigeria and Benin through T-Bone Beverages LLC, which opens up a new market with a population of more than 135 million.
T-Bone Beverages has been doing international trading of food products for over twenty years through several affiliated entities. The company has been entirely focused on international trade, which includes importing rice from Thailand and frozen fish and poultry from all over the world to West Africa. Additionally they have handled coffee, table grapes, and other bulk grains worldwide.
There are currently two orders; the first order is prepaid and will be shipped in the middle of July. A second purchase order has been received for a prepaid shipment for delivery in August. Both orders represent approximately $320,000 of potential revenues for the company. In addition, T-Bone has been given an incentive agreement that provides T-Bone with warrants to purchase common stock of Who’s Your Daddy over a period of two years.
Joseph Conte, executive vice president, stated, “We are pleased to start shipments to Nigeria through T-Bone after months spent to obtain the appropriate regulatory clearances. Our relationship with T-Bone Beverages allows us to address the Nigerian market at minimal cost to us. Nigeria has one of the ten largest populations in the world with over 135 million people and presents the potential for strong sales growth. We also expect T-Bone to open up other markets in West Africa for our products.”
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