Consumers in general have seemed to tighten their spending on big name products but their thirst for energy drinks does not appear to have been satisfied. However, the question is, can a company whose name stands out above the rest live up to its name? “Who’s Your Daddy®” is not only one of the most recognizable catch phrases, it’s also an energy drink and it’s definitely doing well to make a name for itself.
Who’s Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the “Who’s Your Daddy®” “King of Energy™” line of beverages for the rapidly growing energy drink market. The King of Energy™ drink is said to pack a caffeine punch with a unique flavor, cutting edge design, and highly marketable name which immediately sets it apart from the rest. It is also a dietary supplement designed to energize and improve mental performance while increasing concentration, alertness, and physical endurance.
The company announced today that it is currently selling its entire line of King of Energy™ drinks to Amazon.com (NASDAQ:AMZN). Amazon will then resell the product online to its worldwide customer base, which provides a global marketplace through the Amazon distribution network. The Company intends to market its future products to Amazon, such as its pomegranate energy drink and its U.S. military commemorative cans.
Joseph Conte, Executive Vice President stated, “The ability to market Who’s Your Daddy products through one of the world’s largest online retailers is an important step for us. Our customers are now able to purchase our products in areas where we currently have no distribution. Working with Amazon provides us an opportunity to expand our marketing reach to the world markets.”
The energy drink is also available in national retail stores and its sales programs have expanded to include the U.S. military, with the objective of supplying its King of Energy™ drinks to 20 U.S. military bases by the end of 2008. A portion of the commemorative cans proceeds will be donated to Fisher House, a non-profit organization providing housing to families of injured soldiers.
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