Green business is black. Nominal losses have plagued many enterprises that are based on environmental conservation principles. Sustainable technologies are notorious for red lines on financial reports. All this is only because the SEC is not bothered with environmental and social accounting.
It has been more than a decade since Professor Michael Porter of the Harvard Business School first postulated the good business sense of using green technologies for solid competitive advantage. Many of those who listened to him have become giants today.
Apple uses conservation technologies to keep manufacturing costs low. Toyota does the same. Brazil has stolen a march on the rest of us with the world’s first stock exchange based on carbon credits. Clean coal technology gifts the United States with the real possibility of energy security without the Middle East.
Energy and fertilizer from organic garbage are business realities right now. So are enterprises that recycle cellular hand-sets, washing machines, and the like. Would you not like to buy your next computer from a caring brand that picks up your old hardware and disposes of its parts responsibly?
Consumers drive America. Paint your portfolio green from next Monday. Favor stocks that recycle waste, reduce consumption of everything finite, and restore the environment to its pristine state. Remember that there are new monies to be made at all steps of the business life-cycle. The days of making profits at the costs of nature and people are numbered.
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