Customer Acquisition Network, Inc. (OTCBB: CACN), announced that their 2007 fourth quarter unaudited revenues are expected to exceed $5 million. The increase of revenues is a result of the significant growth achieved by its wholly-owned interCLICK advertising network subsidiary. Calculating on a pro forma basis, the fourth quarter revenues represent approximately 50% sequential growths, based upon previously reported 2007 third quarter pro forma revenues of $3.5 million. Today, interCLICK provides advertising services to approximately 100 million unique U.S. visitors per month. ComSCORE recently rated interCLICK as the tenth largest Internet-based advertising firm during the fourth quarter of 2007.
Michael Mathews, CEO and co-founder of Customer Acquisition Network, Inc. expressed his view on the recent news, “This, along with increases in brand advertiser and advertising agencies’ cost-per-thousand budgets, growth in inventory allocation among web portal publishers and favorable seasonal factors has contributed to strong revenue growth and recognition from monitoring agencies such as comSCORE. We believe that interCLICK is well positioned to continue to benefit from these and other secular trends in the industry.”
The interCLICK Network is a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users. With combination of advanced contextual awareness technology and a large base of top tier publisher sites, interCLICK creates a highly effective advertising platform. In order to help advertisers increase brand awareness, interCLICK’s sophisticated model delivers dramatically higher response rates than traditional ad networks.
Customer Acquisition Network, Inc. was created to build an integrated, multi-channel network that provides advertisers the ability to drive high-volume, high-quality customer leads and acquisitions, and refocus ad dollars quickly based upon ROI.
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