Columbus Geographic Systems recently announced that Land Rover has strong interest in buying its Ranger navigation software. This key opportunity represents an important milestone in Columbus’ strategy to enter the global market for vehicle navigation systems.
The company’s Ranger solution provides GPS mapping, navigation and information for off-road environments. The platform works on a variety of devices including Car PCs and personal navigation deveices.
Tsvika Freidman, CEO of the Company, stated, “Range Rover represents an important, high-profile opportunity for us. We are aggressively targeting the market for vehicle navigation systems. This market is still under penetrated, with less than one-in-ten cars in North America having some kind of navigation system. Our goal is to establish Ranger as the principle off-road navigation tool for drivers around the world. We look forward to updating our shareholders on our discussions with this important client.”
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