Vsurance, Inc. (VSUR.OB) is a pet insurance product provider that also offers helpful web-based companion animal resource sites for pet owners. All of the Company’s sales, marketing and insurance claims processing are Internet-based. Through Vsurance, pet owners have readily accessible an online reference library of pet health resources, a pet ID service, a lost and found service, and a variety of insurance policies for their pets.
The Company also markets merchandise directed toward pets, as well as pet insurance options for liability, life, and health. The insurance options are available for dogs, cats, horses, and other pets. The rising cost of veterinary care is a common concern and hardship for pet owners, and pet insurance is becoming more of a necessity.
Vsurance has little competition. There are only nine pet insurance providers competing in the US and Vsurance has the greatest online exposure. The company is a leading provider of pet health insurance, and with an increase in online traffic, the company will generate revenues in its focused areas. Since the pet insurance market has little concentration, Vsurance can be the front-runner for a new and emerging concept.
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