Viva World Trade, Inc. (Pink Sheets: VVWT) and its Mexican subsidiary Canmex Imports (the “Company”, “Viva” or “Canmex”), an importer and distributor of premium alcoholic and non-alcoholic beverages in Mexico, are pleased to announce that the Company has signed an exclusive Agreement to distribute the popular Vodka Mudshake brand family in Mexico.
The Vodka Mudshake brand is a premium Ready-to-Drink (RTD) alcoholic beverage produced by Independent Distillers Group in the United Kingdom and sold across Europe, Asia, New Zealand, and Australia.
Founded in 1987, Independent Distillers Group is a global manufacturer and distributor of alcoholic beverages. The Company’s core business is its own RTD brands. Independent Distillers also produces a selection of beer, wine and spirits under its own brands, and distributes licensed brands in some markets. The Company was recently purchased by private equity firms for NZ$1.3 billion (US$945 million).
The Vodka Mudshake product is a unique blend of vodka and whole milk. A technological breakthrough in manufacturing and a specialized production process guarantees Vodka Mudshakes an unrefrigerated shelf life of 24 months. Vodka Mudshakes are available in seven delicious flavours – Chocolate, Vanilla, Caramel, Honeycomb, Strawberry, Mint, and Banana.
“There has been enormous growth in the Ready-to-Drink alcoholic beverage segment over the last decade and Independent Distillers is definitely a market innovator. Their proprietary production process which allows for extended unrefrigerated shelf life makes the Vodka Mudshake the ideal milk based RTD for the Mexico marketplace”, said Neil Mikkelsen, President & CEO.
Further information regarding the Company’s current import and distribution business and potential sub-distribution agreements for Vodka Mudshake will be made available in forthcoming press releases.
About Viva World Trade, Inc.
Viva World Trade, Inc. is an importer and distributor of premium alcoholic and non-alcoholic beverages in Mexico. Viva and its Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the “mike’s hard lemonade” brand family. “mike’s hard lemonade” is one of North America’s favorite and most successful flavored alcoholic beverages. The Company is also an authorized vendor and distributor for ROCKSTAR Energy Beverages. Viva World Trade, Inc. shares are traded over-the-counter on the Pink Sheets – Trading Symbol: VVWT.
For further information, contact:
Mercantile Ascendency, Inc. Thomas Collins, Investor Relations Tel: (214) 461-3500 Email: tcollins@mercantileascendency.com
Viva World Trade, Inc. Neil Mikkelsen, President & CEO Tel: (52) 322-209-0837 Email: contacto@canmeximports.com
To learn more about Viva World Trade, Inc., visit www.vivaworldtrade.com Market News First Angela Junell 214-461-3411 ajunell@MN1.com