A market that has lost momentum needs a shove. Heading off beaten tracks is the best way to take your returns in investments to new levels. This is easier said than done. Nevertheless, you can use either or both of the following two leads for some inspired investing:
1. Search for stocks that offer breakthrough customer satisfaction. These companies rise above recession and inflation by making and marketing products and services that customers love. Such enterprises exceed customer expectations. Cost, convenience, and quality, are three prime parameters on which such excellence can be built. It is better to let your stock investing follow your personal consumer experiences, than to depend on endorsements by others. Forget what analysts, brokers, and media heavyweights say or write. Buy stocks of corporations that delight you as a consumer.
2. Look for radical business models. Many corporations build revolutions around distribution networks. They study buying-decision models and find new ways of reaching customers. They find new segments in the process, and may slash costs as well. Strategic approaches of this genre beat petty penny-pinching in a downturn, in any case.
Most creativity leads nowhere. Do not volunteer your portfolio for tests and trials. Be wary of innovation that competitors do not scramble to copy, or ignore altogether. Such transformations may also work, but the chances are not worth your precious capital. Remember that net revenues from new ventures may be negligible for some time. Therefore, tailor your disruptive investing to modest sums that suit your pockets.
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