On Friday, AudioStocks.com conducted an interview with Patrick Gregston, Head of Business Development at USA Video Interactive Corp. USA Video is a company engaged in the design and marketing of digital media security technology. Available products include MediaEscort™, MediaSentinel™ and SmartMark™ digital watermarking solutions.
Mr. Gregston offered his views on the media industry’s need for indelible digital content protection and outlined a recent business transaction between USA Video Interactive, and Twentieth Century Fox Home Entertainment. Fox Home entertainment is a subsidiary of the Twentieth Century Fox Film Corporation, and has implemented USVO’s MediaEscort™ product suite to protect promotional content streamed over the internet prior to DVD availability.
Gregston commented on the state of current digital media security: “Digital technology developments have made the industry suspicious of its customers. For nearly a decade the focus of the industry has been upon making digital theft impossible, which has failed to stop the activity of enterprise pirates or casual file sharing. USVO offers an alternative, which encourages expanded legal transactions in the digital realm, an area of tremendous potential gain to the industry. SmartMarks, our unique watermarks, make it possible to track legal provenance of content, and enforcement of licenses at every level.”
These advances in the battle for securing the rights of content providers could go a long way toward shaping the future of digital media distribution, and USA Video Interactive Corp. has secured itself a position on the front lines.
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