Universal Detection Technologies Corporation announced that it has initiated a new campaign to generate additional revenue from its online sales and marketing hub for anti microbial products. The company, well known for its bioterrorism monitoring and detection technology, hopes to increase sales of their Silver Anti-Bac products.
This line of anti bacterial sprays has drawn acclaim from many sources and been published in the Journal of the American Medical Association (JAMA) for its successful testing. The spray has been successfully tested on over 50 different organisms in more than 2,000 applications. This product is an effective killer of Methicillin-resistant Staphylococcus Aureus (MRSA), a strain of staph bacterium that has become invulnerable to first-line antibiotics and is responsible for more than 19,000 deaths each year.
In the study published in the JAMA, researchers at Wayne State University School of Medicine treated Agar Plates with varying amounts of the Silver Anti-bacterial spray, along with untreated as controls for the experiment. After being incubated at 37 degrees Celsius for four days, the untreated plates had colony growth while the plates treated with the spray remained sterile for up to six weeks even with repeated exposure.
This groundbreaking product line is in high demand, but the suitors are not the traditional customers that Universal Detection typically deals with, which is why this new online marketing campaign has begun. Jacques Tizabi, CEO of UDTT commented on this situation, “As we are continuing to see interest from many sources in our product line of antimicrobial products, we are building on our marketing of such products. Since the customer base is quite different than our customer base for biodetection devices, we have decided to begin a specific marketing program using a variety of specific tools to target the Anti-Bacterial market.”
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