The old saying that “sex sells” has most recently been confirmed by the growth of California based True 2 Beauty, Inc., a leading manufacturer and distributor of natural sexual potency pills and liquid products in the U.S., now expanding into worldwide markets. The company, headed by Alex Hbaiu, formerly of Eli Lily Research Labs, was originally founded on very little capital, but has already grown to over $10 million in sales due simply to word-of-mouth advertising, and is now publicly traded.
The principal products of True 2 Beauty are Libigrow, Libigirl, Libiliquid Shots, and Libiliquid Relaxation Drink, all made from natural ingredients and formulated to be the most effective over-the-counter sexual supplements on the market. Their rapidly growing distribution network includes health and convenience stores as well as liquor stores, smoke shops, specialty stores, and online sales. Products are now being tested in a Walgreens store in Florida. The company recently announced a $5 million private placement, set at $0.20 per share with no attached warrants, to increase the company’s production capacity to some twenty million pills per month. Two custom-built 10-line packaging machines have already been ordered, with delivery planned in early 2011. All of this comes at a critical time, with backlogged orders. The company expects to purchase four more machines next year to keep up with projected growth.
There are a number of things that make True 2 Beauty and their market especially attractive. First of all, its distribution relationships are already in place, and, as indicated, are expanding. The products have a high profit margin, and are relatively inexpensive to produce. They also target a wider market than many sexual enhancement offerings, encompassing millions of people, focused on young male and female users with the potential to become lifelong customers.
In addition, the dietary supplement market continues to grow as more people seek natural-based over-the-counter health solutions. When Murphy Analytics announced that it would initiate coverage of True 2 Beauty, Patrick J. Murphy noted: “As evidenced by the success of Enzyte, GNC, Vitamin Shoppe and others, it seems to be clear that consumers continue to demand dietary supplement type products in general, with significant growth appearing to be likely to continue. The opportunity before TRTB, utilizing an effective marketing and business development plan, is to build upon the company’s success to date by delivering more product through existing channels and developing a robust distribution network.”
For more information on the company’s products, visit www.Libigrow.com
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