Trimax announced this morning that Cybersonics Sound Technologies has signed a number of contracts with retailers, the most notable of which included Sears Canada and Ikea. As terms of the contracts, Cybersoncis will produce custom advertising content and in-store service announcements for broadcast on Cybersonics Mall Radio Network.
Cybersonics delivers real-time web-based control of music and scheduling of custom branded advertising, information and promotional messages, to clients across the nation. This is made possible by through its high-tech VoicePro storecasting broadcast media and proprietary network management software.
In-store marketing was recently ranked as the sixth largest advertising medium in the U.S. with $18.6 billion in annual spending. According to Point-Of-Purchase Advertising International, while over 70% of shoppers’ purchasing decisions are made in-store, only 5% of marketing dollars go to Point of Purchase. Recent advances in technology have decreased costs and provided retailers with a verifiable rate of return which has played a key part of in-store media’s years of explosive growth.
Jim Addario, President of Cybersonics Sound stated, “For the first time, Cybersonics can synchronize custom messages for shoppers through both in-store broadcasting and digital signage. Having full-service content production control from concept development and copywriting to production in our digital studios with our talent bank of male and female professional broadcast announcers, we now have the pieces necessary to drive sales of our innovative proprietary digital signage and network management technology”.
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