Trimax announced this morning that Cybersonics Sound Technologies has entered into the commercial music business to broaden its service offerings. Music is known as a powerful influencer and retailers have utilized its advantage for years to enhance the shopping experience and improve sales. The ability for a retailer to specifically target a demographic with music is a key part of growing a business and increasing customer loyalty.
Cybersonics has begun installing its music delivery system into Federated Co-op Stores. Retailers currently using Cybersonics’ VoicePro storecasting systems, announcement services, and branding services include IKEA Stores in Canada, Cadillac Fairview and Ivanhoe Cambridge. Through its modern IP broadcast media and proprietary network management software, Cybersonics delivers real-time control of music and scheduling of custom advertising, information messages, and promotional messages on a nationwide basis.
Jim Addario, President of Cybersonics Sound stated, “Entering the Commercial Music Supply industry completes our Mall Radio Network offering. In many ways, getting into the Music business parallels our entry into the Digital Signage business. After years of having clients ask if we could supply their music or manage their signage, we finally sourced products that met the standards we demand for our clients. They have to be easy to manage in real time, improve the product offering and be at a price point that works for the client. We anticipate being able to grow Music revenues quickly through our existing customers and sales channels”.
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