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Beacon Equity Research Featured Company: TradeShow Marketing Company, Inc. (TSHO.PK)

TradeShow Marketing Company, Inc. (TSHO.PK) is a specialty retailer providing a range of products from health and fitness equipment to household and office applications. The Company develops proprietary, private labeled products that are marketed through five complementary sales channels. Tradeshow products can be found with Direct Response Television (DRTV), trade shows, wholesale and online channels. The Company develops innovative high-end consumer products with a practical and universal appeal.

TradeShow has positioned it products to compare to those that can be found at a Brookstone or Sharper Image store. The company’s products are normally found in the price range of $30 and $600. Tradeshow also has a marketing subsidiary, Sandstrom OnTV, which is a specialty retail franchise brand that fuses “As Seen on TV” and high-end retail merchandise. Furthermore, Tradeshow owns and operates two Sandstrom OnTV retail stores located in Phoenix, Arizona and has an affiliate model store in Honolulu, Hawaii.

The Company strongly believes the US market could easily support 300 such retail stores. It has hired franchising experts Tim McCarthy and Norm Friend to develop and launch its area development franchising model. Mr. Friend’s experiences in franchising led him to write several books on franchising and Mr. McCarthy has headed sales of several hundred successful franchises. In addition, the Company has hired ‘infomercial guru’ Billy Mays as its Vice President of Brand Production.

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