TouchIT Technologies, www.touchittechnologies.com – a bold pioneer in truly-integrated touch-based systems like the TouchIT Board™ interactive whiteboard and TouchIT LCD™ (42, 55 and 65”), has shown extremely positive uptake in the Middle East and has therefore announced today a comprehensive strategic initiative to maximize sales efforts in the region.
President of Worldwide Sales at TUCN, Ronnie Murphy, highlighted the appointment of 30-year veteran of sales in the region Sami Assir, who is widely respected throughout the industry, as Middle East Regional Sales Manager.
Murphy called it exciting news for the Company which has seen runaway growth in EU and US markets, tipping off a demand-based cascade event in the Middle East and creating a perfect storm of opportunities for a massive product push.
The innovative interactive displays, surfaces and peripheral technologies like TUCN’s RF-based Audience Response System have created a buzz of activity in the consumer space.
Assir will be going first to the Riyadh, Saudi Arabia-based Hoshan, which has an impressive sales staff exceeding 350 and the distribution, retail and sales infrastructure to handedly distribute TUCN’s revolutionary and game-changing interactive technologies.
Director of Marketing at Hoshan, Iftikhar Awan, was pleased at the opportunity to add TUCN’s attractive product line to their own wide range of AV offerings, noting in particular how hot demand is for such items and how rapidly the market for them is expanding.
With a Kuwait distribution partner already lined up and the Kuwait Free Trade Zone Education Exhibition playing host to the product line via a United Networks launch and Assir spearheading regional sales expansion efforts from Beirut, Lebanon, plans are already shaping up quite nicely as talks with potential partners in Egypt, Oman, Lebanon and others are underway.
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