“It’s as easy as pie”, or so one company is making it seem. Business is growing and many people are eating pie, more specifically they are eating the high-quality, handmade pies from The Tootie Pie Company, which has doubled its profit. According to the company, it sold in excess of 8,000 pies for the quarter ending March, 2008, which is an increase of approximately 100 percent over the 4,000+ pies sold during the same quarter in 2007.
“The majority of our sales for this quarter came from our primary wholesale distributors in existing markets and thus represent growth in ‘same store sales.’ As we enter new markets, with another ‘food show season’ in full swing, we are already seeing similar positive results from customers in these markets as well,” said Don Merrill, Tootie Pie Company’s President & CEO.
The company’s pies are carefully handcrafted from scratch and sold through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and via the Internet at the company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers.
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