Shortly after the opening bell, TiVUS announced that for the first time in the industry it has begun the insertion of its own TV commercials on top cable TV channels of the company’s satellite based proprietary high-definition (HD) internet-protocol television (IPTV) with ad-insertion platform.
“TiVUS’ pioneering first ads began running this month,” stated Shiva Prakash, TiVUS’ chief executive officer. “Based on this success, we believe TiVUS has forever changed the way hotels fund, implement, and leverage in-room TV entertainment technology.
“By fully exploiting TiVUS’ innovative revenue model, we believe we have successfully demonstrated TiVUS’ unique-to-the-industry in-room TV, which places local and national advertisers in-front of millions of ready-to-spend consumers annually. I anticipate future deployments of our HD IPTV with ad-insertion as the platform begins generating its first monthly revenue shared with the hotel.
“On the system sales front, Phil Marriott , our executive vice-president of sales, reported to me he is aware of several hotel properties that are month-to-month with legacy providers awaiting TiVUS successful proof-of-concept.
“Significantly, we also expect to see the beginnings of advertising revenues this month as TiVUS, Inc. now begins its transition from a development stage to a revenue-growth stage company,” Prakash concluded.
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