- As the social media marketing revenue stream builds toward the trillion-dollar threshold, its access to consumers in the U.S. and around the world creates a powerful tool for advertisers
- Thumzup Media offers an increasingly popular proprietary platform for linking advertisers with social media influencers and their target audiences, democratizing the process in much the same way Uber and Airbnb revolutionized their individual markets
- The company has more than 700 advertiser clients and expects to top 1,000 during the coming summer quarter
- Thumzup’s recent Nasdaq uplisting, as well as its new stock share repurchase program, are both moves seen as advancing shareholder value
Social media branding and marketing innovator Thumzup (NASDAQ: TZUP) continues building, helping shareholders after its uplisting to the Nasdaq exchange, announcing recently that board members have approved a stock buyback program of up to $1 million in shares and the company has repurchased $126,507 of its common stock from the open market.
“We believe that this repurchase program reflects our confidence in Thumzup’s growth trajectory and the opportunity to deploy capital strategically,” company CEO Robert Steele stated in the news release dated March 12 (https://ibn.fm/x680k).
Thumzup’s proprietary AdTech platform helps companies simply build and administer their social media advertising campaigns while simultaneously enabling influencers to easily join an open marketing opportunity and receive payment.
“This disruptive platform has the potential to redefine the social media advertising market, much like what Uber accomplished in the transportation space and what Airbnb did to the hospitality market,” Steele wrote in a January letter to shareholders celebrating the company’s achievements during the past year and offering its outlook for 2025 (https://ibn.fm/s5pCR).
Information analysts at Datareportal noted in its Digital 2024: Global Overview Report (https://ibn.fm/6Vw4d) last year indicated that more than 5 billion social media user identities now operate actively online — an increase of more than 200 times during the past 25 years, representing a growing base for companies to target as they market their products to consumers.
Market analysts at Statista predict revenue generated by social commerce will hit the trillion-dollar mark by 2028 (https://ibn.fm/IfIwF).
Thumzup has more than 700 advertising clients and expects that number to top 1,000 this summer. The AdTech model essentially provides a platform for advertisers to buy a marketing campaign at www.thumzupmedia.com, establishing how much the company will pay for social media posts about a brand or business and how many posts it will buy.
A participating influencer with an interest in the target market can then post to friends and acquaintances about that brand or business for the established term. The posts contain a statement that they are part of a paid promotion, the influencer is notified when the promotion has completed its term, and the advertiser can easily renew it if desired, providing the potential for recurring revenue.
Cash payments are made to the influencer via Venmo or PayPal, and Thumzup collects a percentage fee for the campaign. The company is also increasing its Bitcoin holdings and leveraging its digital assets to boost shareholder value.
“Thumzup allows advertisers to pay their customers and fans cash for their posts on social media — something no other company in the market, to our knowledge, currently offers,” Steele stated. “Thumzup is focused on adding small businesses to the platform, as this is a proven strategy to get digital platforms off the ground due to shorter sales cycle and the need for new solutions small business owners face. In the United States, there are more than 33 million small businesses, and an average of 45% buy digital ads in any given year.”
For more information, visit the company’s website at www.ThumzupMedia.com.
NOTE TO INVESTORS: The latest news and updates relating to TZUP are available in the company’s newsroom at https://ibn.fm/TZUP
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