When the exercise routine gets to hot and heavy, you need some water and some air. Now, as bottled water companies continue to mine the market, you can have both; water and a shot…of oxygen.
Beverage Creations Inc., a bottled water producer/marketer, has instituted stock trading as of January 30, 2008. The company’s contribution to the world’s bottled water market lies in its bio2TONIC water/oxygen offering directed at the sport water enthusiast.
Given that the global bottled water market is saturated with various types of water products, the company has combined a sport water product with a shot of oxygen to distinguish itself from the pack. Even if the bio2TONIC product takes an exceedingly small part of the sport water market, it is likely to turn a profit if it stays on the shelves for any period of time. The leading upside for the company, however, is that it has worldwide rights to the core combining process of the oxygen/water product.
More likely, however, is the company hoping that the two giants in the field (COKE, PepsiCo), or another large player, will take an interest in the company and buy it. From a feasibility standpoint this is not unlikely. Recent water products have entered the market with little more than a concept product like this and found remarkable rewards. Whether this might happen to Beverage Creations is unknown, but it is nonetheless a distinct possibility at some point.
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