The Guitammer Company, inventors of patented transducers that convert sounds into tactile chair vibrations to enhance the consumer experience at movies and performances, now has their products used around the world by such entertainment and theater companies as AMC, IMAX, and Disney, covering more than 10,000 seats in the U.S., China, and other countries. This worldwide orientation is key to the company’s future due to the rapid increase of cinema sales in growing countries like China.
A recent Bloomberg article announced that China now exceeds Japan in cinema sales, behind only the U.S. and Canadian markets. China represents a multi-billion opportunity for cinema, with an annual growth rate of 6%. Christopher Dodd, former senator and now head of the Washington-based Motion Picture Association of America, is quoted in the Bloomberg article as saying that China builds 10 screens a day, and that policy changes in China have increased the number of foreign films that can be released in the country. The number of cinema screens increased worldwide by 5%, led by Asia.
Guitammer recently announced that it has secured its eighth theater installation in China with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China. Lumière Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. The order is the result of positive feedback on the Guitammer system from patrons, and will add the company’s system to all 330 seats in one auditorium of Lumière’s existing 11 auditorium theater complex. This will bring the total number of installations to approximately 1,380 seats in 8 different locations, with more projects already in the works.
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