Harold Schaffrick who has been the CEO of the fast growing online jewelry retailer, Novori, Inc. (OTCBB: NOVO), since its inception in July 2004 was recently interviewed by WallSt.net.
In the interview, Mr. Schaffrick commented that one key consumer group that Novori targets is the young internet savvy consumer who is buying engagement and wedding rings. NOVO offers high quality certified diamonds, typically at prices 50% lower than traditional jewelry stores. Plus, all products are made in the USA and the Company can accomodate custom order requests as well, which is a service not easily matched by competitors.
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