Discerning investors will be pleased that their less diligent peers may have overlooked this excellent stock trading opportunity because of the company’s light-hearted name and OTC symbol. The management displays a consistent sense of purpose and has built considerable and sustainable competitive business strengths.
The first strategic management step was to secure the brand name in 2005. It may have no place as yet in a conventional balance sheet, but the intangible value of a name with broad American appeal is a major business attraction.
You would not care for a slice of pie for dessert at least once a week? The company has 11 creative versions of its products, and each comes in the large 11 inch group size. There are additional seasonal offerings. The net result is that all potential consumers within the company’s operational reach have some 50 occasions a year to sample and to enjoy the company’s brand. This is a highly profitable route to customer engagement.
The company operates its own retail outlets, supplies pies to wholesalers, and taps the corporate segment for goodwill gifts as well. The multiple customer lines enhance productivity of the company’s branding investment, and generate multiple revenue lines from a single range of products. This is an excellent recipe for productivity from marketing activities.
The immediate business results of the company reflect the brilliant marketing strategy: Sales have grown annually by 60% during the last quarter of 2007. This management has achieved this remarkable market share expansion in the face of 17-21% selling price increases.
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