The beer $91.6 billion dollar industry exceeds other alcohol sectors. The President of Aladdin Beverage stated, “Imported beer continues to sell well despite the stagnation of overall beer volume sales in the U.S. There is an overall shift in the consumer preferences from domestic beer to imported beers and that change puts us in a great place at the right time to capitalize on this.”
According the The California Beer Newsletter, imported beer far exceeds craft beer sales. A Washington-based trade organization estimates that imports reached 25.9 million barrels in 2006, which is a substantial increase compared to previous numbers. Aladdin beverage is currently importing Macau, an Asian beer brand. Macau has been recently featured by the media because many American casinos are opening up in the nation.
The President of the company concluded, “We are very particular in what we seek. We are contacted on a regular basis by breweries from around the globe to bring in their brands. We are planning to bring into the US very shortly some additional brands, including Greenman, an Organic beer from New Zealand, and Kross, from an award-winning microbrewery in Chile, but we have to be careful about which beers we choose to bring into the country and from where they hail. A brand which may sell well in its respective domestic market may not sell well here. We are in talks with additional breweries and we remain optimistic.”
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