The Aristocrat Group reported today that its RWB Ultra Premium Handcrafted Vodka will be making an appearance at an upscale social event in Houston this week. The top-shelf spirit will be sponsoring this week’s upcoming Preview Party for the Houston Press Artopia event, a gathering which is expected to feature some of Houston’s top citizens and 1,200 participants overall.
“Having a relationship with Artopia and the Houston Press is the latest avenue for us to build the RWB brand,” Aristocrat Group CEO Robert Federowicz said. “This event is the first of its kind this year and enables us to immediately connect with our target demographic. It is a great way to start what we believe is going to be a successful year for RWB Vodka.”
Ever since the company launched RWB Vodka, the Aristocrat Group has generated publicity for its ultra premium spirit via a number of measures. The most recent publicity the drink received prior to the Houston Press event was when the drink’s international race car team appeared in testing runs at the Prototype Class sessions for the 2013 IMSA TUDOR United SportsCar Championship. There, some 12 million unique viewers saw RWB Vodka on the side of the sportscar team Project Libra’s No. 15 RWB Vodka Roush Yates-powered Radical SR9.
With this very public exposure, RWB Vodka will potentially be in front of some 6.18 million people, the population of Houston. Houston is one of the top five domestic markets in the entirety of the United States, along with Dallas-Fort Worth, another area in which RWB Vodka is available.
The Aristocrat Group gained further traction in extending its top-shelf vodka’s market availability by partnering with Texas’ largest alcoholic beverage retailer, Goody Goody, to put the spirit in its stores. The spirit is also available for sale online at Spec’s.com, as well as Spec’s store locations in Dallas and Houston, making the spirit available in upscale bars, restaurants, and nightclubs in those areas. Spec’s is the United States’ largest alcoholic beverage retailer. A further distinction for RWB Vodka came when the spirit won a coveted SIP Award for its top quality.
The Aristocrat Group hopes to use the momentum of RWB Vodka – the spirit met all sales objectives it was given in 2013 – to build a strong, well-performing portfolio of successful brands and compete in the highly profitable domestic spirits industry.
For more information, visit: www.aristocratgroupcorp.com
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