Even as the Aristocrat Group Corp. prepares for the launch of its debut ultra-premium vodka, the company isn’t slowing down on its ambitious release schedule. Today, ASCC announced that it’s already begun work formulating the next spirit to hit store shelves from its brand management division, Luxuria Brands.
“While the product label for our debut vodka is awaiting approval by the Alcohol and Tobacco Tax and Trade Bureau (TTB), all of our creative energy is being put into the second brand of vodka that we plan to release this year,” said ASCC CEO Robert Federowicz. “This new spirit will stand out in the marketplace thanks to its innovative packaging and the characteristically high quality of spirits distilled by Distilled Resources.”
Distilled Resources, Inc. (DRinc) will be responsible for distilling and packaging both forthcoming vodkas, which will be delivered to TOP Shelf Distributing, a wholly owned subsidiary of ASCC. The company looks forward to announcing more details about both products very soon, Federowicz said.
According to Forbes magazine quoting Noah Rothbaum, author of the book The Business of Spirits, “Vodka is head and shoulders the No. 1 category in the U.S.,” he says. “Americans’ thirst for vodka is crazy.”
ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico’s FAS, Inc. (NYSE: CHS).
For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html
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