The Aristocrat Group is establishing a presence in the luxury goods and adult beverage markets with soon-to-launch new vodka brands. Luxuria Brands, the company’s brand management division, today said it has partnered with Ignite Advertising for the creation of innovative packaging designs and concepts for Luxuria’s first two vodka brands, which are expected to roll-out later this year.
ASCC notes that Ignite has established a proven record of success designing vodka brands and packaging that attracts attention and generates sales.
“Ignite has designed the bottles and packaging for a host of successful vodkas and other spirits,” ASCC CEO Robert Federowicz stated in the press release. “Industry buyers and everyday consumers alike are going to love what they’ve come up with for us. We can’t wait to show these designs off.”
ASCC has put as much effort into the vodka itself as it has ensuring an aesthetically pleasing package. The company is awaiting final Certification of Label/Bottle Approval (COLA) from the Alcohol and Tobacco Tax and Trade Bureau (TTB), at which time the company will release more information about the new vodka products and their launch dates.
As it mapped out strategic growth plans, ASCC chose to initially focus on the super-premium vodka segment because of the significant growth the segment is experiencing. According to industry trade group, the Distilled Spirits Council (DISCUS), this segment of the adult beverage industry has risen 32 percent in the last two years to $1.2 billion.
For more information visit www.aristocratgroupcorp.com or www.luxuriabrands.com
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