As the anticipation builds for the upcoming debut of its premium vodka brand, the Aristocrat Group today announced that the website of its brand management division has been updated to include details of the company’s plans for profitability upon product release.
Key to this mission was crafting an ultra-premium, American-made vodka capable of competing with the best of the best. To this end, ASCC has worked hard to produce a spirit that will stand out on the shelf, take pride in its American roots, fit neatly within established pricing hierarchy, and be available to a wide market of vodka lovers.
“As soon as we get final label approval from the government, we’ll be so proud to introduce an American-made, potato-based vodka without comparison in the marketplace,” said ASCC CEO Robert Federowicz. “The flawless Idaho potatoes used to produce our new vodka serve dual purposes: They create a smooth flavor profile that respects vodka’s traditional roots, and they also open up the vodka experience to gluten-sensitive consumers.
“We’re confident it’s going to be a big hit,” he added.
The results of ASCC’s efforts are expected to blossom this summer. The company is currently in talks with clubs and venues in Las Vegas and Los Angeles about hosting official premiere events promoting the release of its debut vodka.
The company’s new brand management division, Luxuria Brands, is readying two separate vodka brands for release this year to allow the company to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (MC:FP), Diageo PLC (DEO), BEAM Inc. (BEAM), and Brown-Forman Corp. (BF-B).
For more information visit www.aristocratgroupcorp.com or www.luxuriabrands.com/investors.html
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