The Aristocrat Group, via brand management division, Luxuria Brands, is preparing to debut its new vodka line, RWB Ultra-Premium Handcrafted Vodka. The Aristocrat Group today acknowledged favorable conditions in the market for high-end distilled spirits in the United States.
In the last 10 years, U.S. spirits revenue has increased to $21.3 billion from revenues of $13.9 billion in 2003. Both revenue and volume jumped to significant gains in 2012 as consumer trends shifted toward interest and preference of top-shelf products. Super premium spirits rose in volume by 8.9 percent last year, according to the Distilled Spirits Council (DISCUS).
With greater relation specifically to vodka, the company reports that gross revenues for vodka grew by more than 5 percent in the U.S. last year to nearly $5.5 billion.
The Aristocrat Group is entering a particular niche with its new gluten-free, ultra-premiumvodka that the company will release later this summer. The company says that RWB Vodka will be one of only a handful of spirits in the U.S. that meets the necessary requirements to feature the words “gluten-free” on its label and packaging.
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