The Aristocrat Group Corp. CEO Robert Federowicz was on hand to pop bottles with the cast and crew of Killing Time as shooting wrapped on the first of three Outpost Media, Inc., films to feature prominent product placement of ASCC’s Luxuria Brands vodka.
An unconventional horror film being shot in a remote community two hours north of Toronto, Canada, Killing Time is the first film covered by a multi-picture advertising and product placement deal that ASCC recently signed with Outpost Media. Outpost is a full-service film production and post-production studio that specializes in developing, producing and marketing high-quality films with broad audience appeal.
“Effective product placement in a feature film requires a delicate balance of story-telling and advertising, and we couldn’t be more pleased with the creative solutions employed by Outpost Media,” Federowicz said. “Killing Time is already generating positive buzz in the independent film community, and we’re very excited to watch that buzz transfer to our products upon the movie’s release.”
Though the Killing Time shoot is now a wrap, ASCC’s partnership with Outpost Media is only beginning. ASCC’s three-picture deal with the studio includes product placement, sponsored promotional events and social media awareness campaigns designed to spread the word about ASCC’s distilled spirits business.
ASCC plans to announce a deal soon with a niche North American distiller to produce the new vodka line from its brand management division, Luxuria Brands.
The Company views vodka as key to growing its brand management business in order to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico’s FAS, Inc. (NYSE: CHS).
For more information on this initiative, please visit www.luxuriabrands.com/investors.html
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