The Aristocrat Group Corp. CEO Robert Federowicz will travel to Idaho next week to close a deal for the production of a new vodka to be promoted by Luxuria Brands.
The company is working fast to get its debut distilled spirit on store shelves as quickly as possible. ASCC has already developed a sophisticated marketing plan for the new vodka, which includes a three-picture product placement deal with feature film studio Outpost Media, Inc. The first film, Killing Time, wrapped principle photography this week.
“We now have everything in place for a successful launch except for the required cases of vodka,” Federowicz said. “We’ve got an agreement in principle with a highly respected distillery in Idaho, and I expect to finalize a distilling agreement with them when I visit late next week. I look forward to revealing more details on our new product and new partners as soon as that’s completed.”
ASCC plans to have Luxuria Brands’ debut vodka in clubs and liquor stores by early summer. America’s best-selling spirit, the company views vodka as a key element to growing its brand management division. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico’s FAS, Inc. (CHS).
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