As the $6 billion U.S. market for gluten-free products continues to expand, the Aristocrat Group Corp. announced today that it is working closely with Distilled Resources, Inc. (DRInc) to ensure that its debut vodka brand meets all the necessary requirements to be certified “gluten-free” by the federal government.
“Labeling our product as gluten-free will be a tremendous advantage in standing out in the marketplace,” stated ASCC CEO Robert Federowicz. “Nearly a third of all Americans report that they’re trying to cut back on gluten, and vodka is by far the most popular spirit in the country. By having ‘gluten-free’ on our bottles, consumers will be able to feel 100 percent confident that they’re enjoying their favorite beverage uncontaminated by so much as a hint of gluten.”
It has been estimated that the market for gluten-free products is even larger than the booming $5.5 billion vodka market. By producing a branded, gluten-free vodka, ASCC plans to capitalize on both markets’ growth.
ASCC will need to get approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) before adding “gluten-free” to the label of its new vodka brand. For years, this agency’s strict liquor labeling laws prevented manufacturers from labeling any spirits as gluten-free. That changed last year, when TTB began allowing companies to advertise distilled spirits as gluten-free if they were made from gluten-free ingredients.
Distilled in the U.S. from Idaho russet potatoes, ASCC’s new vodka could soon be one of only a small handful of spirits to bear “gluten-free” labeling.
For more information on the Aristocrat Group, visit www.aristocratgroupcorp.com
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