The Aristocrat Group today reported that it has begun working on a new social media app for Apple (AAPL) devices to connect with cocktail fans and mixologists and promote new spirits carried by the company’s brand management division, Luxuria Brands.
ABI Research projects the mobile app economy will reach $25 billion this year. ASCC aims to participate in this rapidly growing market, spreading the word about its upcoming vodka lines slated for production later this year. The company plans to release a free mobile application that will drive social circles of vodka drinkers to bars and liquor stores that carry Luxuria Brands.
“Social networking apps are a fun and effective way to engage with our customers and reward brand loyalty,” said ASCC CEO Robert Federowicz. “We’re working on an app that will allow us to push unique, personalized offers and promos to specific social networks of vodka afficianados and then measure the success of each promotion. We want our retail partners to be able to create events at specific times based on a given social circle or club’s behavior.”
ASCC sees vodka, America’s best-selling spirit, as the key to growing its brand management division.
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