The Aristocrat Group Corp. (ASCC) Lays Foundation to Repeat Tito’s All-American Success Story
Although the $1.2 billion super-premium vodka market in the U.S. keeps on growing every day, the stiff competition for vodka-drinkers’ dollars leaves many emerging producers badly in need of a drink. That’s why the Aristocrat Group Corp.’s brand management division, Luxuria Brands, is pouring time and effort into replicating an all-American, brand-building success story with its new vodka line. In a market largely dominated by imports—Holland’s Ketel One, France’s Grey Goose, Sweden’s Absolut and more—Tito’s Handmade Vodka has blazed a path to success without a pretty name, fancy bottle or million-dollar ad budget. Founded back in 1997 by entrepreneur Bert…