The Aristocrat Group Corp. (ASCC) Adds Apple Devices, Social Media to Marketing Strategy
The Aristocrat Group today reported that it has begun working on a new social media app for Apple (AAPL) devices to connect with cocktail fans and mixologists and promote new spirits carried by the company’s brand management division, Luxuria Brands. ABI Research projects the mobile app economy will reach $25 billion this year. ASCC aims to participate in this rapidly growing market, spreading the word about its upcoming vodka lines slated for production later this year. The company plans to release a free mobile application that will drive social circles of vodka drinkers to bars and liquor stores that carry…