PITOOEY!, Inc. (PTOO) Flips Digital Marketing
PITOOEY! is a digital marketing company, but there are many of those. Global digital advertising topped $100 billion in 2012, with mobile devices leading the way, but the market is changing. The excitement about PITOOEY! is based upon the view that their technology represents a dramatically different way for businesses to reach new and existing customers. The current digital approach tends to involve the blasting offers to a wide range of somewhat targeted consumers. It can be an expensive proposition for small retailers, and the result is often, at best, a one-shot customer. At one time it was the newest…
