WednesdayAug 13, 2008 7:38 am

Dutton Associates Featured Company: Peoples Educational Holdings Inc. (PEDH)

Peoples Educational Holdings, Inc. uses its subsidiary, Peoples Education, Inc. to publish and market supplemental educational materials for students in kindergarten through grade 12. Peoples Educational Holdings provides supplementary educational material for test preparation, assessment, and instruction as well as college preparation products. The company sells its material through its direct sales force, as well as through catalogs. Peoples Educational also uses direct mail, telemarketing, and independent sales representatives as well as other sales channels. The company uses several methods to fulfill its motto "Your Partner in Student Success": 100% Standards-based Instruction and Assessment Peoples Educational customizes its print and…

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TuesdayJul 22, 2008 9:18 am

Dutton Associates Featured Company: Peoples Educational Holdings, Inc. (PEDH)

People's Educational Holdings, Inc. (NASDAQ: PEDH) is a publisher and marketer of print and electronic materials for the K-12 school market. The company publishes their own proprietary materials and distributes them for other publishers, and these materials include college textbooks and supplements to the high school advanced placement market. The materials are predominately state-specific and standards-based, focusing on state-required tests. Marketing channels include company and independent sales representatives, telemarketing, direct mail, and catalogs. The company focuses their efforts in two market areas; (1) test preparation, assessment, and instruction product group; (2) college preparation product group. Peoples Educational develops and sells…

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