Dutton Associates Featured Company: Peoples Educational Holdings Inc. (PEDH)
Peoples Educational Holdings, Inc. uses its subsidiary, Peoples Education, Inc. to publish and market supplemental educational materials for students in kindergarten through grade 12. Peoples Educational Holdings provides supplementary educational material for test preparation, assessment, and instruction as well as college preparation products. The company sells its material through its direct sales force, as well as through catalogs. Peoples Educational also uses direct mail, telemarketing, and independent sales representatives as well as other sales channels. The company uses several methods to fulfill its motto "Your Partner in Student Success": 100% Standards-based Instruction and Assessment Peoples Educational customizes its print and…