FridayOct 16, 2009 2:20 pm

Muscle Flex, Inc. (MFLI.PK) Selects Producer for The Beagle StepFit Two-Minute Commercial

Muscle Flex Inc. announced this morning that it has chosen Showreel International Inc. to produce the Muscle Flex Beagle StepFit(TM) Pedometer 2-minute commercial. The commercial has been scheduled to be filmed on Monday, October 19, 2009 for the November 2009 product launch. An innovative film and video production company known for thinking out of the box, Showreel delivers intelligent, engaging productions that resonate with their target audience. For 25 years the company has created and produced numerous visually stunning award-winning projects for organizations such as Sony, Alcoa, Revlon, Taser International, Herbal Essences, Johnson & Johnson and Gillette. The Muscle Flex…

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ThursdayOct 15, 2009 8:51 am

Muscle Flex, Inc. (MFLI.PK) Readies National Launch of The BUDDY Tablet Caddy and The Beagle StepFit Pedometer Infomercials; Details Its Marketing Strategy

Muscle Flex Inc. is currently preparing for the November national launch of The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Both products will be launched simultaneously with each product being featured in their own 2-minute infomercial. Muscle Flex aims to open up markets for each of its products through a multi-faceted marketing approach. This strategic plan includes: Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure. Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other…

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WednesdayOct 14, 2009 12:24 pm

Muscle Flex, Inc. (MFLI.PK) Showcases Innovative Sportswear Line

Muscle Flex Inc. is into health and fitness in far more ways than just exercise equipment. A great example is their Muscle Flex VATA Brasil Sports & Active Wear Line, a collection of ultra-comfortable active wear that has been designed to provide unparalleled moisture control. The clothing is made from special micro-fiber yarn that is hydrophobic, meaning that it repels moisture as it develops. The unique properties of the VATA BrasilTM OneFitTM fabric actually draw moisture away from the skin, forcing it to the surface by way of millions of specially designed filaments. Once on the surface, the moisture quickly…

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ThursdayOct 08, 2009 7:52 am

Muscle Flex, Inc. (MFLI.PK) Announces New Product Portfolio in the “Water” Category

Muscle Flex Inc. announced this morning that it is developing a portfolio of "Water" related products. With plans to market using its direct response, online ecommerce and traditional retail methods, the water related products will be included as one of the company’s main product categories. Muscle Flex credits "Water" as potentially the most important ingredient in maintaining a healthy lifestyle. It has been estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex's, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better…

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TuesdayOct 06, 2009 8:14 am

Muscle Flex, Inc. (MFLI.PK) to Join the Official Latin GRAMMY(R) Awards Talent Gift Lounge to Showcase Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection

Muscle Flex Inc. announced this morning that it will be a part of the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. Produced by industry leader Distinctive Assets, this official gift lounge is an invite-only showcase of some of the…

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FridayOct 02, 2009 11:04 am

Muscle Flex, Inc. (MFLI.PK) Unveils “In the Raw(R)” Logo Designs

Muscle Flex Inc. today released the logo designs for its "In the Raw" product line. The designs can be viewed at the company’s website: www.MuscleFlexInc.com. The Muscle Flex’s "In the Raw" product line will include a number of products that are part of the company's registered trademark wares and services. The "In the Raw" clothing line will be a diversified portfolio of branded merchandise, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music skewed to the extreme sports and mixed martial arts categories. Muscle Flex is currently completing its first generation "In the Raw" T-shirts and…

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ThursdayOct 01, 2009 9:15 am

Muscle Flex, Inc. (MFLI.PK) Announces TV Promotional Plans for the Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection

Muscle Flex Inc. announced this morning that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection ahead of its 30 minute TV program. Muscle Flex anticipates launching the Muscle Flex VATA Brasil(TM) Collection in October 2009 and the Exclusive Muscle Flex Premiere(TM) Collection by VATA Brasil(TM) early next year. Intended to kick off substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection, the Muscle Flex VATA Brasil 2 minute commercial will be a "drive to the internet"…

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WednesdaySep 30, 2009 7:48 am

The Muscle Flex, Inc. (MFLI.PK) and Sterling Worldwide Entertainment’s Daytime Primetime TV Show Attracts Major Interest from Global Television Distributors

Muscle Flex Inc. and Sterling Worldwide Entertainment, LLC, a subsidiary of Visual Industries, Inc., announced together that their television show "Sugar Free," which is currently in pre-production, has received significant interest from global television program distributors. According to the press release, they have already engaged the interested media conglomerates in discussions. Muscle Flex and Sterling each hold a 50% ownership in "Sugar Free" and will equally share future revenues. Currently in the final stages of pre-production, the companies, upon completion, will pitch the show to major television networks and national cable stations for North American and International distribution. The initial…

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TuesdaySep 29, 2009 8:05 am

Muscle Flex, Inc. (MFLI.PK) Readies Direct Response TV Infomercials for New Products, Coinciding with Several Major National Promotions

Muscle Flex Inc. announced this morning that it will be releasing The BUDDY Tablet Caddy(TM) and the Beagle StepFit(TM) Pedometer simultaneously in early November. The company gave two primary reasons for this release strategy: 1. Muscle Flex decided to run both commercials in the same markets so that each product reinforces the other in terms of corporate and product awareness. 2. Muscle Flex has lined up a number of high profile national promotional events that will bring significant market awareness to the Muscle Flex brand as well as both products simultaneously. These high profile promotional events have yet to be…

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MondaySep 28, 2009 8:24 am

Muscle Flex, Inc. (MFLI.PK) Founder & CEO Featured in Online Radio Interview With SmallCapVoice

Muscle Flex Inc. announced today that Founder & CEO, Danny Alex, has been interviewed by online radio host Stuart Smith of SmallCapVoice.com, participating in a detailed, one on one question and answer session about Muscle Flex Inc. The interview can be heard at the Muscle Flex® main corporate website at www.MuscleFlexInc.com or at the following link: http://smallcapvoice.com/blog/9-25-09-audio-interview-with-muscle-flex-inc-otcpk-mfli During the 15 minute interview, Muscle Flex CEO Danny Alex detailed the company's business plan, focus and overall corporate strategy. The comprehensive and detailed interview provides specific and genuine insight into the corporate philosophy and strategy of Muscle Flex Inc. Let us hear…

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