A History of Catchphrases: InnerScope Hearing Technologies Inc. (INND) Aiming to Become the Next Lifelin
Once ignored by investors and known mostly for its catchphrase treated as a punchline, Lifeline eventually sold to Royal Philips Electronics for $690 million InnerScope Hearing Technologies is making its presence known in the affordable hearing aid market, including a memorable commercial and a rapidly expanding list of physical and online retailers InnerScope is expanding at a breakneck pace, making acquisitions, and forging partnerships, adding manufacturing and R&D facilities, customers, new product development capabilities, and a comprehensive customer service platform “Can you hear me now?” “Liberty Biberty.” Some advertisements leave an indelible impression on people, often after seeing a commercial…