i-Level Media (ILVL) Holds Key To A Captive Audience
i-Level Media provides a powerful digital out-of-home advertising solution in China. The premise of the technology is the placement of small LCD screens into the headrests of taxi cabs that provide a continuous stream of content predetermined by the company and advertisers. The passenger in the cab is a captive audience due to the proximity and the nature of the trips. Users can turn down the volume, but they cannot turn the monitor off. The technology also allows for the restart of advertising roll with each new trip the taxi embarks on. The digital solution also targets highly-valued market segments;…
