Focus is the Key to a Sound PR Program
It's no secret that the new economic boom spoiled many technology companies and the numerous industries that supported them. As businesses raced to build their brands overnight, advertising, marketing, public relations firms and in-house professionals were given carte blanche to do as they pleased, regardless of cost or estimated return on investment. In 2002 and throughout most of 2003, the world sang a different tune. Long gone were the prime-time ad campaigns, expansive trade show booths and bottomless marketing budgets. Surprisingly, despite the downturn, a large number of businesses have yet to retrofit their organizations to meet the challenges of…