Exchange Media Corp. (EXMD.PK): Mobile Media Advertising’s Growing Importance
Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future growth, and mobile advertising is no different. The need to advertise through mobile devices has become obvious with Global GSM and 3GSM subscribers reaching 3.48 billion. Jason Spero, vice president of marketing at AdMob, who demonstrated a free mobile-analytics tool at a recent Mobile Monday meeting, stated, “There seems to be a trend among the companies that have started early. Ringtones and other entertainment content comprise the largest chunk of mobile advertising, along with car ads, TV and movie promos,…