Banjo & Matilda (BANJ) Rides Aussie Beach Lifestyle Waves to Record Revenue
Founded virtually on the sands of Bondi Beach, a world famous surfer's paradise in New South Wales, Australia, Banjo & Matilda's initial mission sounded sublimely simple: To take the Australian beach-lifestyle, described by Daily Vogue as "sun-kissed, athletic and effortless," to the world. Creating a line of iconic apparel embodying the style, beauty and casually elegant culture of what is frequently called the "quintessential Australian beach" was not, by a record-breaking Bomb A wave shot, as simple as it sounded. The young company's co-founders, Belynda and Ben Macpherson, knew they had to do more than simply produce an alternative to…
