StreamTrack, a digital media and technology services company, today reported that its subsidiary, StreamTrack Media, Inc., has entered into an agreement to provide Internet and mobile advertising network TargetSpot, Inc. with a platform through which it can reach listeners via online, mobile device, or car radio.
Per the agreement, TargetSpot will use STTK’s RadioLoyalty Platform, a Web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the Web player and is capable of replacing audio ads with video ads.
“The cornerstone of our business model is currently built on leveraging our unique, patent-pending video in-stream technology to replace audio advertisements for listeners viewing through our desktop UniversalPlayer™,” STTK CEO Michael Hill said in the press release. “While this technology results in superior revenue for online listening, there is still a large amount of listening occurring outside of the online environment through automobiles, and other streaming platforms including iTunes.”
Hill further explained that, “This integration adds an entirely new revenue stream to our business model. By integrating TargetSpot all people listening outside of our online UniversalPlayer™, will now be able to be presented TargetSpot advertisements. Additionally, we will be able to have additional advertisers bidding on our online inventory.”
TargetSpot co-CEO Leigh Newsome also emphasized the opportunity to reach listeners via strategic advertisements across multiple media platforms.
“Our research shows that digital audio listeners consume their content across multiple devices including their automobiles,” Newsome stated. “We are seeing innovative companies such as RadioLoyalty incorporate TargetSpot’s mobile advertising to deliver engaging and targeted audio ads to mobile and automobile users. This will allow advertisers to effectively follow consumers from online desktop listening at work, to mobile listening at the gym and at home, and in their automobiles while driving.”
For more information, visit www.StreamTrack.com
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