To put it into the shallowest of layman’s terms, digital advertising can cost “out the wazoo.” According to Digiday, a media industry company focused on digital media, marketing, and advertising, online advertising generally ranges from $30 CPM (for Hulu in-stream ads) to a whopping $600,000 for a day-long homepage takeover at Yahoo.
While no one WANTS to dish out half a million dollars on advertising, the majority of businesses just flat-out can’t afford it.
Small-cap technology company StreamTrack believes that effective advertising doesn’t have to break the bank. The company has several means for publishers/broadcasters and advertisers to effectively get their message to a targeted demographic based on cost-effective models.
StreamTrack provides broadcasters and publishers with tools to maximize revenue and decrease or eliminate expenses. The company has multiple models to choose from, including cost-per-thousand (CPM), cost-per-view (CPV), cost-per-lead (CPL), SEO, social media, and virtual currency.
Broadcasters can employ StreamTrack’s RadioLoyalty™ brand, one of the first service providers to make Internet radio broadcasting profitable for radio stations. RadioLoyalty utilizes its patent pending video ad insertion technology that, when combined with the platform’s business model, enables stations to eliminate expenses and earn revenue.
For advertisers, StreamTrack offers cost-effective strategies to reach a target audience from one source at scale. The company provides advertisers with the ability to reach tens of millions of people each month with display, video, mobile, and virtual currency options. eMarketer forecasts that online video advertising will see growth of more than 40 percent this year. To take part in this tremendous opportunity, RadioLoyalty uses its patent pending in-stream video technology to transform the 6B monthly audio impressions into video impressions, placing video campaigns in front of an audience exclusive to RadioLoyalty.
Back to a broader industry scale, digital advertising varies from platform to platform based on deals, negotiations, and other variables. StreamTrack has positioned itself as a provider of a range of cost-effective services the enable companies to expand business opportunities and to learn how to become profitable using StreamTrack’s portfolio of innovative solutions.
For more information, visit www.StreamTrack.com
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