- Expanded retail partnerships with Rural King to increase product availability in 2025
- Widened U.S. operations by relocating MVR golf cart production to avoid tariffs and improve quality control
- Grew distribution network with a new Illinois center, reducing fulfillment times
- Added assembly robotics, increasing efficiency, while launching new products in best-selling UTV line
Massimo (NASDAQ: MAMO) has been actively enhancing its market presence and operational efficiency through strategic partnerships and logistical expansions. These initiatives aim to strengthen the company’s position in the powersports and recreational vehicle industry.
Strategic Partnerships Enhancing Market Reach
A significant development is Massimo’s expanded partnership with Rural King, a prominent farm and home retailer with over 130 locations in the U.S. Building upon a successful year of offering go-karts, the collaboration will broaden in 2025 to include a wider range of products such as UTVs, ATVs, go-karts, golf carts, and mini bikes. These products will be available both online and in select Rural King stores, increasing Massimo’s accessibility to a diverse customer base.
Expansion of Distribution and Production Facilities
To meet growing demand and improve service efficiency, Massimo has inaugurated its sixth U.S. distribution center, located in Edwardsville, Illinois. This facility is designed to serve as a key hub in the Midwest, enhancing the company’s logistics network by reducing fulfillment times and optimizing operational costs.
In a strategic move to mitigate tariff risks and enhance quality control during a time of transformation, Massimo has relocated its MVR golf cart production to its facility in Garland, Texas. This decision underscores the company’s commitment to maintaining high manufacturing standards and responsiveness to market dynamics.
Product Innovation and Market Expansion
Looking ahead, Massimo plans to introduce new vehicles to the market. For instance, the company recently rolled out its all-new Buck 550-6 Crew, a six-person UTV starting at a very reasonable $11,999, complete with GPS navigation, lights, and half doors. The workhorse is now available at Massimo’s more than 2,800 partner locations.
In December, the company ramped up its assembly line in Garland, boosting efficiency by 50% with the implementation of some assembly robotics. The optimization dovetailed with the launch of the new T-Boss 560L and 760L UTV models with winter-ready features.
The T-Boss Winter Series line now features a fully enclosed cab with heaters, providing comfort and functionality during harsh winter conditions. These updates were introduced in direct response to customer feedback and underscore Massimo’s dedication to innovation and meeting market demand.
Despite a tough third quarter in 2024, Massimo delivered strong revenue and gross profit over the first nine months of the year. We believe 2025 is looking promising. Massimo’s strategic partnerships, expanded distribution network, and commitment to innovation reflect a proactive approach to growth and competitiveness in the powersports and recreational vehicle market. We expect these initiatives will position the company to effectively meet evolving consumer demands and navigate industry challenges.
For more information, visit the company’s website at massimomotor.com, massimomarine.com, and massimoelectric.com
NOTE TO INVESTORS: The latest news and updates relating to MAMO are available in the company’s newsroom at https://ibn.fm/MAMO
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