Dynamic Response Group, Inc. (DRG) is an established media brander, content producer, and licensor of products. As a marketing company, they focus on offering innovative marketing solutions that will help sell various products. They deal with products that help consumers solve personal problems or situations, from thinning hair to pest control. As a content producer, they focus on enthusiasms, from living a healthy lifestyle to being an avid sports fan.
The company utilizes their in-house resources to target customers across various channels, including direct response television (DRTV), the Internet, catalogs, radio, direct mail, and – more specifically – retail markets. This, the company believes, gives customers an alternative to purchasing mainstream products, and enables customers to compare prices and inform themselves by using explicative content.
The vision of the company begins with a product. DRG takes a proactive approach to sourcing exciting, new products from around the world at incredibly low prices. The company discovers these products through a network of vendors, internal resources, and (surprisingly) by running ads. The company researches approximately 30 to 50 products a month, though only a few will go on to the development and testing stages.
DRG’s main product offerings are: ProCede, a hair thickening product; Riddex Plus, a pest control agent; The Legends of Soul, a DVD and CD concert series; and the Official NASCAR Members Club, an affinity marketing program.
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